US EditionSweden's Soft Hooligans Push Better Vibes at Women's Euros
SWEDEN, JUL 15 – The Soft Hooligans promote inclusion and better conditions for women's football with a growing supporter base, backing Sweden through a perfect group stage in the Women's Euros 2025.
- The Swedish fan group Soft Hooligans is enthusiastically backing Sweden’s squad during the UEFA Euro 2025 tournament in Switzerland while advocating for inclusivity among spectators.
- The group originated in 2017 when Kajsa Aronsson and her daughter Estrid Kjellman created a Facebook page to spread support despite early struggles and low attendance at women's football matches.
- Soft Hooligans emphasize welcoming everyone and maintaining core values of inclusivity, reflected by families in the stands and a strong LGBTQ-friendly message, while facing some mocking comments and political challenges in women's football.
- Sweden completed a perfect group stage with a 4-1 win over Germany, advancing to the quarter-finals to face reigning champions England in Zurich, where coach Peter Gerhardsson praised the unprecedented support.
- Despite progress and increased acceptance of women's football in Sweden, the Soft Hooligans and supporters acknowledge the sport remains marginalized and that improving atmosphere, football quality, and conditions remains a work in progress.
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46 Articles
The Local - Se
The LocalSweden's 'Soft Hooligans' promote better vibes at Women's Euros
Swedish supporters' group the Soft Hooligans have brought their chants, drums and message of inclusion to Switzerland to support their national team at Euro 2025, to spread good vibes in the stands and better conditions for women's football.
InsideNoVA.com
Sweden's Soft Hooligans push better vibes at Women's Euros
Swedish supporters' group the Soft Hooligans have brought their chants, drums and message of inclusion to Switzerland to support their national team at Euro 2025, to promote good vibes in the stands and better conditions for women's football.
CHAM. There has been a lot of fuss around Switzerland, there has been a lot of fuss in England and there has been a crisis in France. Sweden's big key to victory in the European Championship could be cohesion. - Everyone is important. We have really created a culture where everyone feels it, says striker Madelen Janogy.
Sweden's Soft Hooligans push better vibes - Soccer America
Swedish supporters’ group the Soft Hooligans have brought their chants, drums, and message of inclusion to Switzerland to support their national team at Euro 2025, promoting good vibes in the stands and better conditions for women’s soccer. The idea for the Soft Hooligans came about in 2017 when Kajsa Aronsson, 61, and her daughter Estrid […] The post Sweden’s Soft Hooligans push better vibes appeared first on Soccer America.
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