US EditionSustainability without Exception: How trip.com Group Integrates Technology to Transform Responsible Tourism
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In this interview, Jane McFadzean, senior director of global sustainability at Trip.com Group, offers Smart Travel a clear view of the challenges and opportunities of responsible tourism in the digital age. She also delves into the key role of artificial intelligence, the need to customize strategies to the market, and the concrete actions that are already generating impact. For McFadzean, the future of tourism sustainability lies in turning eve…
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