Survey: How Event Planners Are Using AI for Meetings in 2025

Survey: How Event Planners Are Using AI for Meetings in 2025

More than 90 percent of meeting planners surveyed are using AI in some way as they plan events. It’s been two years since PCMA introduced Spark, inviting meeting professionals to experiment with a platform designed to leverage generative AI for the business event industry. Spark, which has continually expanded and finetuned its capabilities, now has 10,000 users in 120 countries who use its free and paid versions. It seemed like a good time to t…