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Supermarkets could be fined if they fail to hit new healthy eating targets

On June 29, 2025, the UK government introduced a healthy food standard for supermarkets and retailers in England as part of a decade-long initiative aimed at reducing obesity.
This announcement follows rising obesity rates, with Britain having the third highest adult obesity in Europe and NHS costs of £11.4 billion annually, straining healthcare resources.
The policy, developed by Nesta, requires large food businesses to report healthy food sales and sets flexible health targets, using tactics like recipe reformulation and store layout changes.
Wes Streeting, the Health Secretary, highlighted that obesity rates have risen twofold since the 1990s, placing an £11 billion annual burden on the NHS, and warned that without action to control these increasing pressures, the sustainability of the NHS could be at risk.
Supermarkets missing targets may face fines, and experts say mandatory reporting could transform consumer transparency and shift responsibility towards healthier food systems, helping to halve obesity.

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