Linear TV Represents Just 12.4% Of Global Ad Spend, Global CPMs On The Rise – WARC Study

WARC Charts CTV Gains, Linear Declines

New WARC data indicates that linear television will account for just 12.4 percent of global ad expenditure this year, while CTV is on the rise globally, led by the U.S. The post WARC Charts CTV Gains, Linear Declines appeared first on WORLD SCREEN.

Global ad spend on linear TV falls to $143.9bn as streaming accelerates

New Delhi: Global spending on linear television advertising has dropped to $143.9 billion in 2025, representing just 12.4% of total ad expenditure, according to WARC’s latest Global Ad Trends: The changing shape of TV report. This compares with a 41.3% share in 2013, reflecting the continued shift in viewing and advertising spend towards streaming and connected TV (CTV). The report highlights that while linear TV still commands more than three-q…

Linear TV Represents Just 12.4% Of Global Ad Spend, Global CPMs On The Rise – WARC Study

More grim news for linear TV, Toady will not be making a return to Ramsay St before the show ends in December.

WARC report highlights TV’s existential moment

The company says global linear TV ad spend dropped to $143.9 billion as viewers transition to streaming.

Streaming’s Gravitational Pull Yields Global Linear TV Ad Spend Dip | Radio & Television Business Report

It’s well known that, more than ever, consumers of video content are turning to digital and streaming platforms and watching it on screens of all sizes. It turns out it is now a global phenomenon — one that has led to the worldwide shrinking of linear television ad spend, new data from WARC show. WARC’s latest Global Ad Trends report, “The Changing Shape of TV,” finds that television media is changing across Earth as audiences shift from linear …