Stories, Street Interviews, and Social Good: The GivingTuesday Japan Approach

Stories, Street Interviews, and Social Good: The GivingTuesday Japan Approach

Since launching in April 2023, GivingTuesday Japan has been on a mission to highlight the country’s quiet but powerful culture of generosity. Led by Jasmine Tsunoda—a longtime nonprofit supporter and web designer who discovered GivingTuesday through a client—the small but ambitious team has worked to raise awareness, build trust, and spotlight what they call Japan’s “silent givers.” Early partnerships with Tokyo-based nonprofits laid the groundw…