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Starbucks store in Bethlehem closed, part of company's closure of more than 400 stores

Starbucks is closing 450 stores and laying off 900 corporate staffers due to declining sales and underperforming locations, CEO Brian Niccol said.

In a letter about the company’s future, Starbucks Chairman and CEO Brian Niccol said the company was evaluating stores.

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Starbucks, synonymous with premium coffee and communities in transformation, announced the closure of hundreds of branches in the United States, an adjustment that does not distinguish between suburban and metropolitan neighborhoods. The movement responds, according to the company, to the need to close units with low financial performance or unable to offer the brand experience customers expect. “We identify cafes in which we cannot create the p…

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HDR | Hickory Daily Record broke the news in on Thursday, October 2, 2025.
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