US EditionPlainfield Starbucks Location Slated To Close: Report
RENO, NEVADA, JUL 31 – Starbucks will close or convert about 80 to 90 pick-up only stores to restore customer-barista connections, ending the model launched in 2019 to meet convenience demands.
- Starbucks CEO Brian Niccol announced this week that the company will phase out its Pick Up mobile-order-only stores throughout fiscal 2026 across the U.S.
- The Pick Up concept launched in 2019 to meet consumer demand for convenience but is now deemed overly transactional and incompatible with the 'Back to Starbucks' initiative.
- Approximately 80 to 90 Pick Up stores will either shut down for good or be transformed into regular Starbucks coffeehouses, while the company remains committed to enhancing its Mobile Order & Pay platform.
- Niccol highlighted that the Pick Up store concept felt too impersonal and did not embody the inviting, people-focused atmosphere central to Starbucks’ identity, signaling a return to community-oriented locations.
- The phase-out reflects Starbucks' strategy to simplify its menu by cutting 30% of items, introduce newer products, and reignite sales amid waning specialty coffee interest and economic uncertainty.
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17 Articles
17 Articles
abc10 Sacramento+2 Reposted by 2 other sources
Starbucks to close down mobile-only 'Pick Up' stores by 2026
Roughly 80 to 90 locations will close or be converted as part of a broader reset.
·Sacramento, United States
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Coverage Details
Total News Sources17
Leaning Left3Leaning Right0Center14Last UpdatedBias Distribution82% Center
Bias Distribution
- 82% of the sources are Center
82% Center
L 18%
C 82%
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