Sports Direct unveils star-studded campaign ahead of 2025 UEFA Women's Euro

Sports Direct unveils star-studded campaign ahead of 2025 UEFA Women's Euro

Retailer Sports Direct is anticipated the start of the 2025 UEFA Women’s Euro football tournament in Switzerland next week with a vibrant new campaign starring some of the game’s biggest names. Titled ‘Legacy Starts Here’, the creative will feature the likes of Chelsea and England’s Lucy Bronze, Manchester United and England’s Grace Clinton, Chelsea and Norway’s Guro Reiten, Chelsea and France’s Sandy Baltimore, and former Manchester City and En…

Lucy Bronze, Jill Scott, and WSL Stars Lead Sports Direct’s New 'Legacy Starts Here' Summer Campaign

Sports Direct has just kicked off its biggest play yet in the world of women’s football – and it’s anything but a quiet jog around the block. The retailer’s new Legacy Starts Here campaign has dropped ahead of what promises to be a seismic summer for the game, putting names like Lucy Bronze, Grace Clinton, Guro Reiten, Sandy Baltimore, and Jill Scott at the heart of its nationwide spotlight. The campaign isn’t just about marketing—it’s a rallyin…