US EditionSports Direct Muscles Up With HYROX To Bring Stadium-Sized Fitness To Europe
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Sports Direct Muscles Up With HYROX To Bring Stadium-Sized Fitness To Europe
Sports Direct has never been shy about kicking down gym doors, but the retailer’s latest entrance is more catwalk than footfall. Sports Direct has partnered with HYROX, the fast-rising fitness race that mashes endurance with strength inside arena settings, and the duo lit the fuse at HYROX Warsaw on 12–13 April. More than 2,500 competitors lunged, sled-pushed and burpee-broad-jumped through Europe’s first stadium HYROX, proving that sweat really…
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