US EditionSony Music Labels Acquires Full Rights of Globally Beloved "Spookiz" and Launches Character Business
- Sony Music Labels has acquired full rights to the animated series Spookiz, which has 6.1 million YouTube subscribers and over 3.1 billion total views.
- The acquisition marks a shift for Sony Music Labels, which has typically focused on recording, as it aims to produce new content and characters for Spookiz.
- Sony Music Labels plans to combine music with animation to broaden Spookiz's appeal and reach, leveraging its expertise in the music industry.
- The partnership includes collaboration with Keyring Co., Ltd., the animation studio behind Spookiz, to enhance its global presence through innovative marketing.
62 Articles
62 Articles
‘Spookiz’ Snagged by Sony Music Labels in First Character Content Acquisition
Sony Music Labels has made its first foray into animated character content with the acquisition of full rights to “Spookiz,” the globally popular non-verbal animation series that has amassed 6.1 million YouTube subscribers and over 3.1 billion total views. The deal marks a significant strategic shift for the Tokyo-based music company, which has primarily focused […]
Sony Music Labels Acquires Full Rights of Globally Beloved Spookiz
Sony Music Labels Inc. has acquired full rights to globally beloved content “Spookiz.” This marks the first time that Sony Music Labels, which primarily focuses on music recording business, has come to acquire animated character content. “Spookiz” primarily features 1~3 minutes short non-verbal animations and has garnered a global fanbase in the United States, in Asia (e.g., Philippines, [...] The post Sony Music Labels Acquires Full Rights of G…
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