US EditionTCL to Gain Majority Ownership over Sony’s Bravia TVs
- Sony is spinning out its TV and home audio business, with TCL taking a 51% controlling interest while Sony retains a 49% stake in the joint company.
- The move merges Sony's technology with TCL's scale by leveraging Sony's picture and audio technology and TCL's display technology and vertical supply chain to streamline production and cut costs.
- The joint company will operate globally, managing development, design, manufacturing, sales, logistics and customer service; agreements are expected by the end of March with operations starting April 2027.
- Right now, nothing will change immediately, but future products are expected to carry the Sony and BRAVIA names and may be built by TCL using Sony's image-processing technology.
- Consumers planning upgrades may benefit as TCL's own product line could improve, and observers will monitor product releases from Sony and TCL for changes.
29 Articles
29 Articles
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