US EditionSony Just Handed Its TV Business to TCL — Here’s What It Means for You
- Sony is spinning out its TV and home audio business, with TCL taking a 51% controlling interest while Sony retains a 49% stake in the joint company.
- The move merges Sony's technology with TCL's scale by leveraging Sony's picture and audio technology and TCL's display technology and vertical supply chain to streamline production and cut costs.
- The joint company will operate globally, managing development, design, manufacturing, sales, logistics and customer service; agreements are expected by the end of March with operations starting April 2027.
- Right now, nothing will change immediately, but future products are expected to carry the Sony and BRAVIA names and may be built by TCL using Sony's image-processing technology.
- Consumers planning upgrades may benefit as TCL's own product line could improve, and observers will monitor product releases from Sony and TCL for changes.
26 Articles
26 Articles
Sony exits Bravia TV, home entertainment business, sells majority stake to form new global venture
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Sony’s future TVs could be made by a new ‘joint venture’ that’s 49% Sony, 51% TCL as ‘nearly equal partners’ — it’s the biggest TV news of all 2026, and we’ve barely started the year
Everything from product development to customer service is included in this huge deal that shakes up the high-end TV world.
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