Best Buy, Lowe’s Chief Marketing Officers Explain Why They Launched New Influencer Programs

Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs

CMOs at Best Buy and Lowe’s launched these programs in response to the growing importance of influencers in recommending products to shoppers.

Social commerce continues to reshape beauty brand strategy, say Euromonitor experts

Euromonitor International data demonstrates how TikTok, livestreaming, and influencer-led discovery continue to disrupt traditional product marketing and reshape beauty consumer behavior.