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Masahiro Sakurai says Japanese devs should make uniquely Japanese games, not westernized games

  • Masahiro Sakurai, a gaming icon, emphasizes that Japanese developers should focus on creating uniquely Japanese games rather than catering to Western trends, as reported in his interview with Entax.
  • Sakurai received the Art Encouragement Prize from the Agency for Cultural Affairs for his contributions to gaming and emphasized the need for authenticity over Western influence, implying a loss of uniqueness.
  • He argues that gamers are disillusioned with games that overly conform to American trends, which often sacrifice creativity and substance.
  • Sakurai suggests that the future of gaming lies in embracing cultural authenticity, as international fans seek authentic Japanese experiences instead of Americanized content.
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Nintendo Legend Masahiro Sakurai Pushes Back Against Western Gaming Trends, Claims Japanese Developers Should Avoid Appealing to Western Tastes

Japanese gaming icon Masahiro Sakurai, creator of Super Smash Bros. and Kirby has made headlines for his sharp insights on the state of the gaming industry and the Western trends currently dragging it down. Sakurai was recently honored with Japan's prestigious Art Encouragement Prize from the Agency for Cultural Affairs, recognizing his outstanding contributions to the gaming industry through his Masahiro Sakurai on Creating Games YouTube channe…

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Niche GamerNiche Gamer
Right

Masahiro Sakurai says Japanese devs should make uniquely Japanese games, not westernized games

Kirby series creator and Super Smash Bros series creator/director Masahiro Sakurai recently talked up games made in Japan and the importance of making uniquely Japanese games. Recently, Mr. Sakurai was awarded as a recipient of the Art Encouragement Prize for New Artists – which is awarded by the Agency for Cultural Affairs in Japan. But […] Source

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EventHubsEventHubs

Masahiro Sakurai emphasizes the consequences of the 'Americanization' for games by Japanese developers as a standard

Masahiro Sakurai recently received the Lifetime Achievement Award from the Association of Media in Digital Awards (AMD for short). Shortly afterwards, Sakurai was interviewed by Entax. As always, Sakurai had some interesting thoughts to share about a variety of subjects. At one point, Sakurai was asked if the Japanese game industry should be following the hype that's been following the standards set by overseas.

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NintendoSoupNintendoSoup

Masahiro Sakurai Encourages Japanese Game Developers To Make Games The Way They Like Them

Masahiro Sakurai, the legendary creator of Super Smash Bros., has shared more words of wisdom for the next generation of game developers. Speaking to Entax, Masahiro Sakurai was asked what Japanese…

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TwistedVoxelTwistedVoxel

Masahiro Sakurai’s Comments on Japanese Game Development Were Mistranslated, Leading to Misinterpretation

A recent interview with Super Smash Bros. creator Masahiro Sakurai has been the subject of controversy due to a mistranslation caused by machine translation. An article from Video Games Chronicle reported that Sakurai suggested Japanese games should be made with Japanese audiences in mind, but this version of his statement was not entirely accurate. The correct translation of his response clarifies that Sakurai did not suggest limiting Japanese …

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Push SquarePush Square

Iconic Game Maker Says Japanese Devs Should Stop Trying to Appeal to Westerners

"Keep pursuing the things Japanese people like" - There was a period, perhaps prominently during the PS3 era, where Japanese developers seemed to lose their ...

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AUTOMATON broke the news in Osaka, Japan on Tuesday, March 18, 2025.
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