US EditionSkoda Diverts the Urban Display to Protect Cyclists
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After having mischievously hijacked the obscene graffiti of the Tour de France to promote women's cycling and create the first playground incorporating a bike path to raise awareness among children, Skoda continues its commitment to cycling with a new awareness initiative. This time, the brand moves away from alpine passes to anchor in the reality of French cities. Through the campaign "Safety Billboards", designed by the agency DDB Paris and ac…
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