SiriusXM Strikes Deal With Amazon DSP for Audio Ads Across Its Platforms

Amazon is dialing up its DSP in pact with SiriusXM

Amazon Ads is continuing its expansion across streaming and audio ads, as the e-commerce giant accelerates its rivalry with incumbents in the programmatic advertising sector, through a deal between its demand-side platform and SiriusXM.  Earlier today, the duo announced advertisers buying through Amazon’s DSP will be able to access SiriusXM Media’s streaming portfolio — an audience of more than 160 million listeners, including Pandora and SoundC…

SiriusXM Strikes Deal With Amazon DSP for Audio Ads Across Its Platforms

Audio giant SiriusXM has inked a partnership with Amazon that will allow advertisers to buy ads across its properties and media types programmatically through a direct integration with Amazon DSP.

Amazon Adds SiriusXM to Programmatic Sales Offer

After securing many big deals to help it sell a wide array of programmatic ads against top video, Amazon is now working to do the same with audio. Amazon unveiled an alliance Tuesday with SiriusXM Media that allows advertisers using the online giant’s demand-side platform to buy up programmatic advertising inventory from the audio player, […]

Amazon Ads, SiriusXM Media Team On Programmatic Ads | Radio & Television Business Report

Amazon Ads and SiriusXM Media have “forged a strategic programmatic audio advertising integration” designed to provide marketers using Amazon DSP the ability to access the subscription-based satellite and streaming audio operation’s digital audio portfolio. This includes both Pandora and SoundCloud‘s U.S. distribution platform. “For the first time, brands have seamless access through Amazon DSP to reach SiriusXM Media’s 160 million monthly digit…

SiriusXM Partners With Amazon Ads for Programmatic Audio

SiriusXM is leveraging Amazon Ads to facilitate programmatic access to the satellite broadcaster's digital audio inventory, enabling advertisers to pair Amazon’s first-party shopping, browsing, and streaming signals with SiriusXM Media’s content portfolio.

SiriusXM and Amazon Ads Announce Audio Advertising Partnership

Amazon Ads and SiriusXM have announced an audio advertising partnership that will allow marketers using Amazon DSP to access SiriusXM’s digital audio portfolio — including Pandora and SoundCloud U.S. According to its website, Amazon DSP is a “demand-side platform” that programmatically buys ads to reach new and existing audiences on Amazon, third-party apps and websites. “For the first time, brands have seamless access through Amazon DSP to reac…