Consumption Is Reactive: the First Brands Show Signs of Recovery

Consumption shows signs of recovery and the first brands recover ground, but reactivation is heterogeneous and does not reach all households, according to a private study. “The first brands, which were hit by adjustment, began to show signs of recovery and remain within the first options for households, although economic brands remain an alternative for the Argentine shopper,” adds Esteban Cagnoli, managing director Argentina Worldpanel, a divis…

The collapse in consumption that occurred during the first months of 2024, after the devaluation jump and months of high inflation, begins to show signs of recovery during this year. At least in terms of dairy products. Framed in a historical bearish trend, and a primarization of consumption - fruit of the loss of purchasing power in the middle and low class-, the latest report of the Observatory of the Argentine Milk Chain (OCLA) shows that the…