US EditionShift in Indian Branding: How Female Leadership Is Driving Authenticity
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Shift in Indian Branding: How Female Leadership Is Driving Authenticity
Shift in Indian Branding: How Female Leadership Is Driving Authenticity In an erstwhile-shine and mass-popularity-led market, a new crop of players is rewriting the playbook of Indian branding – women leaders. In alcohol, tech, and beauty and wellness, women business leaders and businesswomen are lending brands authenticity, purpose, and diversity. It’s not a surface-level reorientation; it’s rewriting the playbook on the way Indian brands are c…
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