Women's Sports Score Huge 56% Increase in Ad Impact

Ad spending on women's sports more than doubled last year

Ads during women's sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

Women's Sports Score Huge 56% Increase in Ad Impact

EDO report reveals a surge in women's sports viewership in 2024 fueled ad growth

Boren wins bipartisan Senate support for women’s sports incentive

Boren wins bipartisan Senate support for women’s sports incentive maliabennett Wed, 03/12/2025 - 15:35 OKLAHOMA CITY – Sen. Mary Boren, D-Norman, won bipartisan support from the Senate for her legislation expanding the state’s professional sports tax rebate program to include women’s professional sports. Senate Bill 820 was approved on Wednesday.  “In Norman, we’ve seen how fan excitement and enthusiasm for women’s sports like softball, soccer,…

The American Market: Sponsorship in women's sports grew at a 50% faster rate than in men's professional leagues in North America in 2024-2025. Commercial agreements for athletes and teams in the NWSL (soccer), WNBA (basketball), WTA (tennis), LPGA (golf), and Liga MX Femenina (soccer) increased by 12% annually. Why? Traditional and emerging sponsors are rushing to close strong deals before the market matures. Alcohol, apparel, and consumer goods…

We Watch NCAA Women’s Hoops: A Soar in Viewership

NCAA women’s basketball has been on the rise for quite some time. From the emergence of phenoms like Paige Bueckers and JuJu Watkins to the dominance of teams like South Carolina, women’s basketball has recently been the “IT” sport to tune into. There were rumblings all over social media on whether it would last with superstars like Caitlin Clark and Angel Reese leaving for the WNBA last year. According to recent numbers released by ESPN, women’…

Study: Women’s Sports Are a Big Win for Advertisers

As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%