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Overall, we’ve indexed 13 stories from Xavi Bové over the past 3 months.

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Top Xavi Bové News

FIFA Defends Club World Cup Amid Poor Attendances

FIFA Defends Club World Cup Amid Poor Attendances

45% Center coverage: 9 sources

FIFA has defended the progress of ticket sales for the Club World Cup after another low turnout for a group stage game on Tuesday evening.See the Story

Rolex, Grand Slam Level Sponsorship

Carlos Alcaraz · Spain

Rolex, Grand Slam Level Sponsorship

The epic final between Alcaraz and Sinner was the setting for another sponsorship masterclass. A tennis sponsor for over 40 years, Rolex has built a legacy of excellence and tradition. In recent years, it has become more common to see luxury brands partnering with athletes, trophies, and uniforms from the most important competitions. Emporio Armani, Gucci, Zegna, and Louis Vuitton have all announced partnerships with F1, FIFA, the IOC, and Real …Read Article

Turning Words Into Agreements

How many times have you gone without a response? Even from the right contact? Many WhatsApp messages, emails, and sales presentations go unread. It's frustrating, especially after so much effort. What's going on? We focus on what we say, but not on what they hear. That sponsorship manager? She's answering emails, listening to an audio recording, talking to a colleague, and thinking about dinner with friends. People don't read every word, they sc…WhatsApp · Spain Read Article

Airbnb Checks in as Tour De France Partner Through 2027

100% Right coverage: 2 sources

Airbnb, the online accommodation booking service, has announced a three-year partnership with the Tour de France and the Tour de France Femmes, the prestigious men’s and women’s road cycling tours, as it looks to boost its business across rural France.Mark Cavendish · France See the Story

Booking.com Becomes Official Travel Partner of NBA, WNBA - Ministry of Sport

In a significant move for the sports and travel sectors, Booking.com has forged a multiyear partnership with the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA), officially designating the company as the Official Online Travel Partner for both leagues. This partnership will take effect at the start of the 2025 WNBA season and will extend into the NBA’s 2025-26 season starting in October. Booking.com w…NBA · United States See the Story

Red Bull defines the sporting rules

Image Credits: Red Bull What if brands like Coca-Cola or Heineken started creating rules within sports? Can you imagine if a headed goal were worth double in the World Cup final? Or if a rider earned 10 points for finishing the season without an accident? We're seeing new competitions like the Kings League integrating innovative rules to offer a more attractive product. And, little by little, brands are also starting to appropriate these activat…Red Bull · Spain Read Article

Beyond the Heineken bottle

(Image Credits: Heineken) Disrupt subtly and still add value. That's how we try to activate sponsorships in sports and entertainment. Consumers buy brands, not products. No one needs to have a Heineken during a Champions League match, but many want to. Once again, the Dutch brand gave a lesson in sports marketing with its latest campaign, The Eyes Dribble. An activation that teaches the most important principles in sponsorship activation: Respon…Amsterdam, Netherlands · Amsterdam Read Article

When we are fired

(Image Credits: Ron Lach) Even the best professionals get laid off. Recently, a talented professional I know from a major sports property was laid off. He had a solid track record, a strong network, and the full support of his team. After several years with the organization, he was even surprised by the cold shoulder he received when he was fired. It didn't matter how many late nights he stayed, how early he came in, or how many weekends he work…Spain · Spain Read Article

The silence of non-renewal

(Image Credits: Prnewswire) Renewing a sponsorship should be easier than signing for the first time. But that's not always the case. Some factors depend on us, and others are beyond our control. The market suggests that 40%-60% of sports sponsorships are not renewed. Renewing is selling a new sponsorship, and much of that selling happens before sitting down to negotiate. I had the opportunity to participate in sponsorship renewals with brands li…Spain · Spain Read Article

The price of not activating

How much will be invested in activating the sponsorship? This question is as important for the sponsor as it is for the sponsored party. Activation is the largest payment a property can receive. A good activation: Promotes the sports property (club, league, athlete, etc.) Attracts the interest of potential sponsors Develops new counterparties for the sponsored party Justifies the return when negotiating a renewal The joint development of actions…Read Article

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