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'Send Help' Tops North American Box Office with $20M

Sam Raimi’s Send Help earned $20 million, narrowly beating Markiplier’s Iron Lung at $17–18 million, while Melania documentary outperformed expectations with a $7 million debut.

  • On Sunday, Sam Raimi's Send Help opened atop the North American box office with a $20 million debut, starring actors Rachel McAdams and Dylan O'Brien in a traditional thriller.
  • Send Help's early previews showed roughly $7M from Friday and sneaks while Iron Lung had about $6M in presales and $3.5M in earlier previews.
  • Premium large-format screens and 3D accounted for a large share of Send Help's revenue, with audience demographics showing 43% men over 25 and 52% Caucasian, 21% Latino and 15% Black.
  • Send Help's opening pushed Disney to its 10th week at the global box office, with Comscore reporting the 2026 box office at $660.6M, +12% ahead of Jan. 1–Feb. 1 last year.
  • Later this month, Send Help hits France on Feb. 11, and the mix of studio tentpoles and unconventional releases underscores shifting showtime marketshare and may influence future P&A strategies.
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Sam Raimi’s 'Send Help' debuts at #1 at the box office

Dylan O’Brien as Bradley Preston and Rachel McAdams as Linda Liddle in ‘Send Help.’ (Brook Rushton/20th Century Studios) Sam Raimi’s Send Help didn’t need any help at the box office this weekend. The film, starring Rachel McAdams and Dylan O’Brien, earned $20 million in its opening to debut at #1, according to Box Office Mojo. Debuting at #2 was the sci-fi horror film Iron Lung, which brought in $17.8 million in its opening weekend. Melania, the…

·Baltimore, United States
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NBC LA broke the news in Los Angeles, United States on Sunday, February 1, 2026.
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