'Send Help' Tops North American Box Office with $20M
Sam Raimi’s Send Help earned $20 million, narrowly beating Markiplier’s Iron Lung at $17–18 million, while Melania documentary outperformed expectations with a $7 million debut.
- On Sunday, Sam Raimi's Send Help opened atop the North American box office with a $20 million debut, starring actors Rachel McAdams and Dylan O'Brien in a traditional thriller.
- Send Help's early previews showed roughly $7M from Friday and sneaks while Iron Lung had about $6M in presales and $3.5M in earlier previews.
- Premium large-format screens and 3D accounted for a large share of Send Help's revenue, with audience demographics showing 43% men over 25 and 52% Caucasian, 21% Latino and 15% Black.
- Send Help's opening pushed Disney to its 10th week at the global box office, with Comscore reporting the 2026 box office at $660.6M, +12% ahead of Jan. 1–Feb. 1 last year.
- Later this month, Send Help hits France on Feb. 11, and the mix of studio tentpoles and unconventional releases underscores shifting showtime marketshare and may influence future P&A strategies.
67 Articles
67 Articles
Sam Raimi’s 'Send Help' debuts at #1 at the box office
Dylan O’Brien as Bradley Preston and Rachel McAdams as Linda Liddle in ‘Send Help.’ (Brook Rushton/20th Century Studios) Sam Raimi’s Send Help didn’t need any help at the box office this weekend. The film, starring Rachel McAdams and Dylan O’Brien, earned $20 million in its opening to debut at #1, according to Box Office Mojo. Debuting at #2 was the sci-fi horror film Iron Lung, which brought in $17.8 million in its opening weekend. Melania, the…
"Send Help" tops North American box office in opening weekend
LOS ANGELES, Feb. 1 (Xinhua) -- Twentieth Century Studios' thriller "Send Help" opened atop the North American box office with an estimated 20 million U.S. dollars in its first weekend, according to data released Sunday by measurement firm Comscore. Read full story
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