US EditionSelling Masculinity in a Bottle: A Look at Aftershave Ads from the 1960s and 1970s
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Selling Masculinity in a Bottle: A Look at Aftershave Ads from the 1960s and 1970s
Shaving has long been a part of many men’s daily routines. After removing facial hair, using aftershave is a common step to refresh the skin and add a scent. In the 1960s and 1970s, advertising for men’s grooming products, including aftershave, became very common. These ads worked hard to connect aftershave with certain ideas about […]
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