SC tourism marketers are paying more than $1M to bring the Michelin Guide to the state

SC tourism marketers are paying more than $1M to bring the Michelin Guide to the state

South Carolina chefs hope the Michelin Guide will further catapult the state’s food scene, but the French tire company's relationship with destination marketing groups renews questions about its ability to remain impartial.

MICHELIN Launches First Jiangsu Guide: "A Taste of Nanjing"

On April 9, the first edition of the MICHELIN Guide Jiangsu was officially released in Nanjing. A total of 74 restaurants across Jiangsu Province made the list, including 32 in Nanjing. Among them, two received one MICHELIN Star, and 14 were selected as MICHELIN-recommended restaurants. The MICHELIN Guide was first launched in France in 1900. Initially, it provided practical advice for early car owners. But today, 125 years later, it has become …