Samsung Ads and Magnite Expand Partnership to Better Target Streaming Ads

Samsung Ads and Magnite Expand Partnership to Better Target Streaming Ads

The two companies first forged a partnership in 2018.

Magnite expands partnership with Samsung Ads - Mobile Marketing Magazine

Magnite has expanded its global partnership with Samsung Ads, the advertising division of Samsung Electronics. This expansion comes after Samsung Ads saw significant revenue growth on Magnite’s Streaming SSP from 2023 to 2024. Samsung Ads will now use Magnite’s Access product to better manage audience data across its platforms, helping to increase targeted impressions and drive higher revenue. The expansion follows Samsung Ads’ continued success…

Samsung ads and Magnite expand partnership

Collaboration aims to enhance audience addressability through advanced data management technologies. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.

Samsung Ads & Magnite Deepen Partnership to Enhance Audience Addressability in Streaming TV

Samsung & Magnite deepen partnership as the pair even consider drinks on a Saturday.

Samsung Ads and Magnite expand partnership

The partnership is aimed at increasing the volume of targeted impressions in Magnite's exchanges.

Samsung Ads expands Global Partnership with Magnite to Advance Streaming TV Monetization

New York:  Magnite, an independent sell-side advertising platform, has announced an expanded global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. The renewed collaboration aims to accelerate audience addressability and data-driven advertising in the rapidly growing streaming TV space. Building on a successful partnership that resulted in double-digit gross revenue growth for Samsung Ads on the Magnite St…