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Sam Altman says that intellectual property is a lot trickier for video: 'The video feels much more real and lifelike'

OpenAI's Sora app update gives intellectual property holders granular control over AI-generated videos, addressing concerns as some content reaches over 1.6 million views, Altman said.

Summary by Business Insider
OpenAI CEO Sam AltmanAlex Brandon/APOpenAI CEO Sam Altman says intellectual property rights holders view AI video differently."The video feels much more real and lifelike," Altman told a tech analyst.Altman has already announced changes to OpenAI's Sora app that will give more power to IP holders.Watching SpongeBob cook meth is a very different experience from viewing the countless other memes of the beloved cartoon.SpongeBob, Pikachu, and other…
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Futurism broke the news in on Wednesday, October 8, 2025.
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