Consent-Based Selling: The Rise of Privacy-First Salestech

Consent-Based Selling: The Rise of Privacy-First Salestech

The sales ecosystem has undergone a fundamental transformation in recent years. Traditional salestech approaches relied heavily on gathering data without explicit permission, tracking prospect behaviors invisibly, and interrupting potential buyers with unsolicited outreach. This paradigm created several problematic dynamics: Erosion of trust when prospects discovered they were being tracked Declining response rates as buyers became overwhelmed …

Salesforce unveils Marketing Cloud Next for AI-driven campaigns

Salesforce launches Marketing Cloud Next with autonomous AI agents to revolutionise marketing through personalised, two-way customer conversations across channels.

Salesforce ends the era of ‘Do-Not-Reply’ marketing with marketing cloud next - Express Computer

Salesforce announced Marketing Cloud Next, a major evolution of its leading marketing solution, and the end of traditional ‘do-not-reply’ marketing. This isn’t just a product launch; it’s a strategic reframe […] The post Salesforce ends the era of ‘Do-Not-Reply’ marketing with marketing cloud next appeared first on Express Computer.