US EditionRural India recalibrates choices amid economic strain, accelerates digital adoption: Report
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Personal loans rise, discretionary spending drops in rural areas: Report
GroupM, WPP’s media investment group, in collaboration with Kantar, the marketing data and analytics company, today unveiled the Rural Barometer Report 2025, depicting the evolving mindset of rural India. The report highlights how India’s rural consumers are recalibrating their choices amidst economic strain, while embracing digital platforms at an unprecedented pace. Despite persistent inflationary pressures, rural India demonstrates remarkable…
Rural India recalibrates choices amid economic strain, accelerates digital adoption: Report
New Delhi: GroupM, WPP’s media investment group, in collaboration with Kantar, has released the Rural Barometer Report 2025, depicting the evolving mindset of rural India. The report highlights how India’s rural consumers are recalibrating their choices amidst economic strain, while embracing digital platforms at an unprecedented pace. Despite persistent inflationary pressures, rural India demonstrates resilience. A risingsense of price sensitiv…
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