US EditionRoku and iSpot Bring Outcome-Based Optimization to Streaming
Roku’s use of iSpot’s Outcomes at Scale metric boosts ad targeting and ROI, with tests showing a 23% increase in leads and 31% rise in website visits.
6 Articles
6 Articles
Roku Partners with iSpot for Targeted Advertising
Today at CES, Roku announced that it will utilize the iSpot Outcomes at Scale product, designed to help advertisers with performance-focused campaigns on the Roku platform. Roku advertisers will be able to use data from iSpot to track ROI, adjust creative strategies, and drive results. Today’s announcement expands on a partnership between Roku and iSpot […] The post Roku Partners with iSpot for Targeted Advertising appeared first on Cord Cutters…
Roku Becomes First Major Streamer To Use ISpot’s Outcomes-Based Metric In Bid To Improve Ad Targeting
Roku will be the first major streamer to use measurement firm iSpot’s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES. The two companies had already been working together formally since the spring of 2024. The expanded partnership is in line with a major […]
Roku becomes first streaming platform to optimize ads using iSpot outcomes
Roku integrates iSpot's Outcomes at Scale for outcome-based optimization on January 6, 2026, with SimpliSafe test showing 23% lead increase and 31% website visit boost. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.
Streaming Video Gets ‘Outcome-Based’ Optimization
NEW YORK — Roku has signed an agreement that allows it to use iSpot’s “Outcomes at Scale” product for the explicit intention of optimizing off outcomes. As Roku sees it, the bigger partnership with iSpot can help brands achieve “more accountable, performance-focused campaign results on the Roku platform.” Specifically, the integration means Roku advertisers can now use iSpot-attributed outcomes to track ROI, adjust creative strategies, and drive…
Roku, iSpot Team Up to Optimize Campaigns with Outcome Data
In the television advertising world, everyone is talking about outcomes. When marketers buy a commercial, they want to know how many people go to their website, visit their dealerships or go to the store and buy their product. In short, they want to know how big a bang they’re getting for their bucks.Measuring TV ain’t easy. Just figuring out how many people saw an ad has proved to be a difficult chore as streaming fragments the audience. Nevert…
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