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Rethink and Epitaph’s promotional stunt exposes garbage media buys

Summary by Strategy
With a reliance of programmatic ad buying, many media agencies have lost touch with the value of quality, depth and ...
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Rethink and Epitaph’s promotional stunt exposes garbage media buys

With a reliance of programmatic ad buying, many media agencies have lost touch with the value of quality, depth and ...

·Ottawa, Canada
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mediaincanada.commediaincanada.com

Epitaph exposes ‘Garbage Media’ buy with promotional stunt

In collaboration with Rethink, the media agency has installed a mini billboard in an alley in Toronto and sold it to different brands.

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mediaincanada.com broke the news in on Friday, March 28, 2025.
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