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Top Strategy News

Canada, Naturally. Destination Canada's New Brand and Tagline
Economy · Canada

Canada, Naturally. Destination Canada's New Brand and Tagline

Tourism contributes $130B to the Canadian economy, says Destination Canada. The post Canada, naturally. Destination Canada’s new brand and tagline appeared first on Retail Insider.See the Story
How Rogers Sports & Media is growing its slate without losing its edge
Toronto, ON · Toronto

How Rogers Sports & Media is growing its slate without losing its edge

  The word “disruption” gets thrown around a lot, and so there’s something quietly radical about evolving in a way that ...Read Article
Alex Bernier joins LG2 Montreal as ECD
Montreal · Montreal

Alex Bernier joins LG2 Montreal as ECD

From left: Alex Bernier, executive creative director of LG2 Montreal, and Nicolas Baldovini, partner and CCO at LG2 Montreal  Longtime Sid ...Read Article

Cannes Lions 2025: Publicis lands on first set of shortlists

Just as wildfires blaze across Alberta – triggering air-quality alerts and evacuations as far east as Ontario – a group ...Evacuations · CalgaryRead Article

What’s keeping Flight Centre’s Susana Gomes up at night?

In this series, we ask top industry execs and marketers across the country about their biggest fears and concerns. What ...Canada · CanadaRead Article

Agency Moves: Brand Momentum names EVP, Hawkeye appoints SVP

Brand Momentum has welcomed Kevin Pfuhl back to the agency to take on the role of EVP of integrated marketing. Pfuhl ...Canada · CanadaRead Article

Gilles Villeneuve brand arrives ahead of F1’s trip to Montreal

A family whose name is synonymous with auto racing in Canada is taking back narrative control of their patriarch’s legacy ...Formula 1 · MontrealRead Article

Personnelle aims for simplicity and authenticity with visual revamp

Jean Coutu and Brunet house brand Personnelle Cosmetics is getting a makeover. Pigeon was enlisted to revamp Personnelle’s strategy, identity and ...Canada · CanadaRead Article

SDI Marketing appoints Deepak Mehmi as ECD

SDI Marketing (SDImktg) has appointed Deepak Mehmi as its executive creative director. The appointment is a key move in expanding SDI’s ...Canada · CanadaRead Article

SickKids celebrations go global with birthday-balloon campaign

For the past two months, the Hospital for Sick Children has been rolling out a public art project to display ...Toronto, ON · TorontoRead Article

How McDonald’s Canada is reshaping a seasonal offering into a summer ritual

Over the years, McDonald’s branding approach for Summer Drink Days and Summer Treat Days has evolved from sales promotion into ...Canada · CanadaRead Article

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