Research: Record audio subscriptions in Sweden

Report: Paid audio subscriptions are still growing in Sweden

As the home of Spotify, Sweden is one of the most mature music-streaming markets in the world. That’s why people watch it closely. The post is from Music Ally.

Research: Record audio subscriptions in Sweden

In Q3 2025, Swedish households together held approximately 5.3 million music, audiobook and podcast subscriptions — the highest level recorded in Mediavision’s analyses. This corresponds to an increase of about 250,000 subscriptions in a year, mainly driven by music and podcast services. “Willingness to pay for audio continues to rise in Sweden. We see a […]