US EditionReport: Exhibitors Need to Step Up Interactivity
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Report: Exhibitors Need to Step Up Interactivity
A survey from Freeman found that attendees are looking for demos tailored to their needs, but the old-school booth remains the standard. Conference attendees are seeking more personalized and hands-on experiences when visiting tradeshow booths, according to a new report. Unpacking XLNC: The Future of Commerce for Trade Shows and Conferences, a report released in late April by the events production firm Freeman, is based on a survey of approximat…
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