US EditionConsumer-Direct Brand YT Industries Restructuring in Germany
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It is not an easy time for the bicycle industry – nevertheless, the news comes that the German YT Industries GmbH has initiated a restructuring process, surprising. The company emphasizes that the normal operation continues as usual – the American branch of YT Industries is not affected by the measure. A restructuring process in self-administration differs from a "classical insolvency" in that the company remains in control and the normal operat…
Consumer-direct brand YT Industries restructuring in Germany
HAUSEN, Germany (BRAIN) — YT Industries is restructuring in Germany, the company announced Wednesday in a YouTube video posted by the brand's founder, Markus Flossman. In the video (below), Flossman said the consumer-direct brand became victim to the post-COVID "whiplash" that challenged many brands across the industry. Flossman stepped down as CEO five years ago and YT hired a new CEO, Sam Nicols. Soon after, a private equity group, Ardian Exp…
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