Reliance wins court reprieve against 'energy drink' label ban for Campa brand products
The ruling gives Reliance temporary relief as the court questions whether the regulator gave the company notice before issuing the label ban.
- On Tuesday, the Delhi High Court allowed Reliance Industries to continue marketing existing Campa-brand products as "energy drinks," temporarily pausing enforcement of the Food Safety and Standards Authority of India's June 30 order while reviewing the ban.
- The Food Safety and Standards Authority of India ordered makers of high-caffeine beverages to stop using the "energy drink" description on June 30, prompting Reliance Industries to file a writ petition on October 1 challenging the regulator's crackdown.
- Reliance holds finished inventory of 168 million cans and 120 million bottles, alongside pre-printed packaging for 400 million cans and 360 million bottles, with the ban threatening its position in India's energy drinks market expanding 12.6% annually.
- State authorities previously seized stock and ordered e-commerce platforms to delist products, causing financial losses; during Tuesday's hearing, the Delhi High Court questioned the FSSAI's lack of prior notice, telling the regulator it was "never too late" to correct its mistake.
- The Delhi High Court will next hear the case on November 5, while Monster Beverage, PepsiCo, and Red Bull have also launched legal challenges against the labeling crackdown across India, signaling broader industry resistance.
24 Articles
24 Articles
PepsiCo and Monster win small victory in Indian court over “energy drink” labeling. An Indian court has suspended a regulator's order to ban the labeling of “energy drink” for PepsiCo and Monster Beverage. Earlier, a similar lawsuit was filed by Red Bull.
Delhi HC Stays FSSAI Directions Against Reliance’s Campa ‘Energy Drink’ Label
Get latest articles and stories on India at LatestLY. The Delhi High Court on Tuesday stayed the Food Safety and Standards Authority of India’s (FSSAI) June 30, 2026 order directing Reliance Consumer Products Ltd (RCPL) to remove the descriptor “Energy Drink” from its product Campa Energy Drink – Gold Boost. India News | Delhi HC Stays FSSAI Directions Against Reliance’s Campa ‘Energy Drink’ Label.
Reliance gets court breather over Campa ‘energy drink’ label ban
Delhi High Court has granted interim relief to Reliance Industries against FSSAI's directive on Campa beverages. The court questioned FSSAI for not providing proper notice before the order was issued, which affected the company's operations. Reliance challenged the June directive due to significant business disruption caused by product seizures and delistings. Similar legal challenges from PepsiCo and Monster Beverage are also ongoing in the sam…
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