Reliance wins court reprieve against 'energy drink' label ban for Campa brand products
The court said the regulator gave no notice before its June order, and Reliance said 168 million cans and 120 million bottles were at risk.
- On Tuesday, the Delhi High Court allowed Reliance Industries to continue marketing its Campa-brand products as "energy drinks," providing relief to the beverages arm after it sued India's food regulator over a labeling ban.
- The legal challenge targets a June 30 order from the Food Safety and Standards Authority of India, which directed makers of high-caffeine beverages to stop using the "Energy Drink" description on labels.
- Reliance Consumer Products Ltd claims the ban caused "substantial disruption," noting it holds finished inventory of 168 million cans and 120 million plastic bottles, plus pre-printed packaging for 400 million cans and 360 million bottles.
- PepsiCo and Monster Beverage sued the Food Safety and Standards Authority of India last week, while Austria's Red Bull previously secured a court reprieve; the court will next hear the case on November 5.
- The label ban threatens ambitions in India's fast-growing energy drinks market, where retail sales are expanding 12.6% annually, as part of an India-wide food safety push driven by health risk concerns.
14 Articles
14 Articles
Reliance gets court breather over Campa ‘energy drink’ label ban
Delhi High Court has granted interim relief to Reliance Industries against FSSAI's directive on Campa beverages. The court questioned FSSAI for not providing proper notice before the order was issued, which affected the company's operations. Reliance challenged the June directive due to significant business disruption caused by product seizures and delistings. Similar legal challenges from PepsiCo and Monster Beverage are also ongoing in the sam…
Reliance wins court relief against ‘energy drink’ label ban for Campa products
The relief came in a plea filed this month challenging a June 30 order by India's food safety regulator directing manufacturers of high-caffeine beverages sold as ‘energy drinks’ to stop using the term
Reliance wins court reprieve against 'energy drink' label ban for Campa brand products
A court on Tuesday allowed Mukesh Ambani's Reliance Industries to continue marketing its Campa brand products as "energy drinks," a relief to its beverages arm which said a label ban by India's food regulator jeopardized its business.
Reliance asks court to quash ban on marketing Campa drinks as ‘energy drinks’
Reliance Industries has filed a writ petition against India's food regulator over a labeling ban. The ban prevents companies from marketing high-caffeine beverages as energy drinks. Reliance claims the regulator's actions have harmed its business operations and market presence. Other beverage companies like PepsiCo and Monster Beverage have also challenged this order in court. This crackdown coincides with broader food safety measures being impl…
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