Media Briefing: Reddit Becomes a More Noticeable Source of Publisher Traffic

Media Briefing: Reddit becomes a more noticeable source of publisher traffic

As generative AI eats into search traffic, publishers are increasingly turning to platforms like Reddit to drive audiences to their sites.

Reddit's role as a source of traffic for publishers is becoming more pronounced

In this week's Media Briefing, we examine how Reddit has evolved into a major referral source for certain news publishers, despite the fact that...