Liquor Major Radico Khaitan Announces Withdrawal Of Its New Whisky Brand After Row

Liquor Major Radico Khaitan Announces Withdrawal Of Its New Whisky Brand After Row

Liquor major Radico Khaitan on Wednesday announced the immediate withdrawal of its newly launched whisky brand Trikal' after facing severe backlash over the brand's name and imagery, which many claimed hurt religious sentiments.

Radico Khaitan’s ‘Trikal’ whiskey withdrawn amid backlash

Radico Khaitan, the Indian liquor giant behind brands like 8PM, Magic Moments, and Rampur Single Malt, has withdrawn its newly launched premium whiskey line 'Trikal' after backlash from religious groups over the use of Hindu religious symbolism in alcohol marketing. Launched last week, 'Trikal' was positioned as a high-end single malt priced between ₹3,500 and ₹4,500. The brand’s logo featured a stylised meditative face with a prominent third ey…

Radico Khaitan withdraws ‘Trikal’ whisky brand following public outrage

New Delhi: Radico Khaitan, one of India's leading liquor manufacturers, has announced the withdrawal of its newly-launched whisky brand ‘Trikal’ following widespread criticism from religious groups, social media users, and political figures who claimed the name and imagery hurt religious sentiments.  In an official statement issued on Wednesday, the company said, “We are, first and foremost, a proud Indian company -- born of this land, built by …

Religious Sentiments Trigger Ban Of Trikal Whiskey In Uttarakhand, Radico Khaitan Faces Heat Over Lord Shiva Reference

The Uttarakhand government has officially denied granting any permission for the production, distribution, or registration of Radico Khaitan’s latest whisky brand, Trikal. The announcement follows a growing public backlash over the brand’s name, which many believe carries deep religious significance tied to Hindu beliefs. Religious Sentiments Trigger State Ban on Brand Name Uttarakhand Excise Commissioner Harichandra Semwal clarified that no app…

Radico Khaitan Prioritizes Indian Cultural Sentiment Over Business Ambition – withdraws their new brand ‘Trikal’

India’s leading spirits company halts launch of ‘Trikal’ whisky, citing deep reverence for India’s heritage and a commitment to national sentiment. Radico Khaitan, one of India’s foremost Indian Made Foreign Liquor (IMFL) companies, has announced the withdrawal of its ‘Trikal’ whisky brand, underlining a profound respect for India’s heritage and cultural identity. “The name ‘Trikal’ comes from Sanskrit and means ‘three times’—the past, present, …

Uttarakhand bans sale of ‘Trikal’ whisky following public outrage over religious sensitivity

The name, widely associated with Lord Shiva, triggered widespread anger, especially among Hindu communities and religious groups.