Q&A: Why an Advertising Executive Is Blowing the Whistle on Her Agency’s 'Greenwashing'

Q&A: Why an Advertising Executive Is Blowing the Whistle on Her Agency’s 'Greenwashing'

Polina Zabrodskaya was well on her way to the top of the creative advertising game. But when she challenged her senior management on whether a major client’s environmental and labour-related claims were true, she says her career path quickly crumbled. Now, Zabrodskaya is taking her former employer, AMV BBDO, to an employment tribunal. She charges that after she raised concerns about misleading information in briefs prepared by Mars, the global c…

Q&A: Why an Advertising Executive Is Blowing the Whistle on Her Agency’s ‘Greenwashing’

Polina Zabrodskaya was well on her way to the top of the creative advertising game. But when she challenged her senior management on whether a major client's environmental and labour-related claims were true, she says her career path quickly crumbled. Now, Zabrodskaya is taking her former employer, AMV BBDO, to an employment tribunal. She charges that after she raised concerns about misleading information in briefs prepared by Mars, the global c…