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How County Durham Shoppers Could Get Free Shop During Women's Euros

  • The UEFA Women's Euro 2025 will commence on July 2nd, hosted by Switzerland, while England’s Lionesses and Wales are scheduled to play their opening games on July 5th.
  • The tournament follows growing expectations that it will boost UK pubs economically due to increased beer sales and heightened fan engagement.
  • Emma McClarkin, CEO of the leading trade organization representing UK pubs and brewers, estimates that an additional 2.6 million pints could be sold during the UEFA Women’s Euros, potentially contributing £13 million to the economy.
  • Pubs may extend opening hours if England or Wales reach the later stages, while Aldi plans to refund shoppers up to £100 in vouchers if they miss an England goal in real time.
  • These developments highlight increased commercial activity around the Euros and renewed calls to reduce beer duty, as England and Wales face the fourth-highest tax rates among competitors.
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The summer heat also has an impact on the first days of the Women's EURO 2025.

·Zürich, Switzerland
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Evening StandardEvening Standard
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Women’s Euros forecast to boost UK economy with pubs hoping to serve more pints

Pubs will be allowed to stay open later if England or Wales reach the final stages of the tournament.

·London, United Kingdom
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The Independent broke the news in London, United Kingdom on Sunday, June 29, 2025.
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