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Publishers grapple with Q1 ad revenue challenges in a 'buyer’s market'

Summary by Digiday
It’s been a tough three months for publishers, with a downward pressure on CPMs and reduced demand for custom and branded content.

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Publishers grapple with Q1 ad revenue challenges in a 'buyer’s market'

It’s been a tough three months for publishers, with a downward pressure on CPMs and reduced demand for custom and branded content.

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KiwiblogKiwiblog

Advertising is up, but it is digital

Richard Harman at Politik has this summary of data from the ASA So the advertising spend has increased a healthy 30% in five years. But the proportion spent on digital advertising has gone from 6% to 60%. With this change, radio has held up very well as an advertising medium, but TV, newspapers and magazines have plummeted. The solution here is not a government law change. It is a shift in business models.The post Advertising is up, but it is di…

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Kiwiblog broke the news in on Sunday, March 30, 2025.
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