US EditionPublicis CEO: We Won't 'Marry' Our Business to One Single AI Player
- On its earnings call, Arthur Sadoun, CEO of Publicis Groupe, said the company will not 'wedding itself to a single partner' despite strong 2025 results driven by AI‑powered work.
- With rivals signing platform deals, OpenAI's ChatGPT and Google's Gemini prepare ad products, asking select advertisers to commit at least $200,000 targeting 800 million users.
- Following acquisitions including Epsilon and Lotame, 73% of Publicis's operating model is now AI‑powered, with AI-supported creative and media representing more than 85% of net revenue.
- The results show that Publicis grew organic revenue 5.9% to 3.87 billion euros in Q4 2025, with full-year organic growth 5.6%, 2026 guidance 4% to 5%, but shares traded lower despite more than $8 billion in net-new business and 98% client retention.
- Sadoun framed Publicis as the `connective tissue`, saying `we are not an AI platform` and warning AI fails in `95% of cases`, aiming to be the 'most valuable partner' while ensuring clients access the best technology.
14 Articles
14 Articles
For its 100th anniversary, the publicis communications agency is poorly rewarded. On the Stock Exchange, its title has been deviating by almost 13% since two days and the announcement of annual accounts. An excessive sanction in view of the new quality performance issued by the world number two of advertising, behind the new American giant Omnicom-IPG born of their merger. For the sixth consecutive year, the group founded in 1926 by Marcel Bleus…
Publicis Australia outpaces global group
Publicis Groupe’s global numbers might have ticked the right boxes, but it was Australia that quietly stole the show. While the French holding company delivered 5.9% organic growth in the December quarter and 5.6% for the full year, its Australian operation ran well ahead of the group, posting 9.5% growth in Q4 and 7.3% across 2025 – placing it among Publicis’ strongest markets worldwide at a time when much of the advertising industry is still l…
The French advertising group published a growth of 5.6% over the year 2025, despite a harmful climate for the communications sector. It had to give up its number one title in the sector to Omnicom after its merger with the IPG group.
Australia called out in strong Publicis earnings call
Publicis Groupe’s long-term investment in AI is paying off, with the holdco reporting standout organic growth globally and with Australia explicitly called out for “strong performance” in 2025.Organic revenue was up 6.2% in Asia Pacific in Q4 and 5.8% for the full year, with growth in China explicitly called out at 6% and India and […]
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