US EditionTarget, Macy’s, and Walmart Among Retailers Promoting Father’s Day over Pride Month
- In June 2025, retailers including Target, Macy’s, Walmart, Kohl’s, Amazon, and LandsEnd prominently promoted Father’s Day products over Pride Month on their websites.
- This shift followed backlash against Pride marketing in previous years, notably a 2023 lawsuit against Target for misleading shareholders related to Pride promotions.
- Retailers like Target and Macy’s placed Father’s Day promotions at the top of their sites, with Pride Month promotions pushed to lower sections or absent entirely on others such as Walmart and Amazon.
- For instance, Amazon’s homepage prominently promoted Father’s Day with a message encouraging shoppers to enhance their gift selection, while a TikTok video critiquing Walmart’s Pride-related merchandise gained widespread attention, amassing over 5.5 million views.
- This pattern suggests a broader corporate retreat from Pride Month promotion amid conservative criticism and reduced corporate sponsorships, which may impact future LGBT marketing visibility.
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The Gateway PunditWalmart Takes It on the Chin as 'Pride Apparel' Backfires Big Time - They Just Never Learn
There are few things more eye-roll inducing in this world than the general corporate response to June’s “pride” month celebrations. From sports teams to YouTube children’s channels, everyone seems to […] The post Walmart Takes It on the Chin as 'Pride Apparel' Backfires Big Time - They Just Never Learn appeared first on The Western Journal.
·Phoenix, United States
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Target, Macy’s, and Walmart among retailers promoting Father’s Day over Pride Month
Multiple retailers this year are noticeably promoting Father’s Day over Pride Month in a stark contrast to previous years, following outrage from conservatives over marketing to children. Pride month, which is marked annually in June, was a predominant time for…
·Colorado Springs, United States
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Leaning Left0Leaning Right2Center1Last UpdatedBias Distribution67% Right
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67% Right
C 33%
R 67%
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