US EditionPremium Video Must Match Social Media’s Ease, Scale and Results: FreeWheel’s Mark McKee – Beet.TV
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Premium Video Must Match Social Media’s Ease, Scale and Results: FreeWheel’s Mark McKee – Beet.TV
In a media world saturated by fragmented viewing platforms and real-time performance metrics, premium video still has a critical edge: brand safety, transparency and superior recall. But to stay competitive with social platforms, it needs to become just as easy to buy, measure and scale, said Mark McKee, executive vice president and general manager of Comcast’s FreeWheel. He made the case that premium video, especially connected TV, remains a po…
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