US EditionPowerade pushes new Xtra Sour line for summer - Brand Innovators
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Powerade pushes new Xtra Sour line for summer - Brand Innovators
Coca-Cola’s sports drink brand Powerade is launching its latest flavor, Powerade Xtra Sour, with a challenge to TikTok creators to showcase the brand and their “XTRA summer selves” for a chance for payment and to be showcased across the brand’s social platforms. The brand will also have supporting creator content from brand partners Jesser and Insane Shayne. The challenge will begin on July 14 with a challenge to create the content showcasing t…
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