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RSA Tackles Drink Driving in New Campaign from Forsman & Bodenfors
Forsman & Bodenfors has rolled out a new campaign for the Road Safety Authority (RSA). The latest campaign tackles the issue of drink driving and society’s attitude towards it. Drink driving continues to be an issue in Ireland but there is another worrying trend today: a rise in the social acceptance of drink driving. Since 2019, social acceptance of drink driving has risen by 12%, according to RSA. “Using a stark visual metaphor, this campaign …
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