US EditionPoisoned by the Desire to "Eat cheaply"... "Iida Shoten" Raised Its Ramen From 650 Yen to 1800 Yen in 15 Years. What Changed Was Their Own "Preconceptions"
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This year marks the 15th anniversary of the ramen shop "Iida Shoten" in Yugawara, Kanagawa. A famous shop that attracts fans from all over the country to Yugawara with just one bowl of ramen. It boasts an amazing 4.10 points on Tabelog, ranking first among 38,782 ramen shops in the country...
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