US EditionPepsi Is Betting a Health Trend Can Get More People to Drink Its Soda
UNITED STATES, JUL 21 – PepsiCo aims to attract younger consumers with Pepsi Prebiotic Cola, offering 3 grams of prebiotic fiber and 30 calories per can, entering the $1.8 billion functional soda market.
- Yesterday, PepsiCo unveiled Pepsi Prebiotic Cola, calling it a `reinvention` and `evolution` of its signature soda.
- With soda consumption down, Pepsi is adopting protein and fiber crazes to attract health-conscious consumers.
- According to Pepsi, the new cola has five grams of sugar, three grams of fiber and no artificial sweeteners, and its fiber content is one gram more than Poppi's but only a third of Olipop’s.
- Joining PepsiCo's offerings, Pepsi Prebiotic Cola sits alongside Poppi, the #1 modern soda player.
- According to Pepsi, the soda debuts online this fall and arrives in stores next year, Pepsi said.
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Pepsi announces new Prebiotic Cola
PURCHASE, N.Y. — PepsiCo is joining the push to help cola lovers consumer more fiber. The company, on Monday, announced the Pepsi Prebiotic Cola, a soft drink it claims will have the "same classic crisp, refreshing taste of Pepsi—with the added functional ingredient of 3 grams of prebiotic fiber." The new cola boasts 30 calories, no artificial sweeteners and 5 grams of cane sugar, according to a news release. “From the iconic blue can, to the c…
·Rockford, United States
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Total News Sources33
Leaning Left6Leaning Right1Center19Last UpdatedBias Distribution73% Center
Bias Distribution
- 73% of the sources are Center
73% Center
L 23%
C 73%
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