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Pepsi Advertising Campaigns that Dominate the Digital

Summary by Revista Merca2.0
Pepsi managed to intervene more than 2,900 websites with a collaborative action based on HTML code. In India, Pepsi reached 81.3 million people with an activation linked to Money Heist. Digital advertising spending in Latin America exceeds 18 billion dollars a year. Pepsi Code: a brand that infiltrates the Internet Among Pepsi's advertising campaigns presented in different editions of Cannes Lions, highlights this of 2022, Pepsi Code. It did so …
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Pepsi managed to intervene more than 2,900 websites with a collaborative action based on HTML code. In India, Pepsi reached 81.3 million people with an activation linked to Money Heist. Digital advertising spending in Latin America exceeds 18 billion dollars a year. Pepsi Code: a brand that infiltrates the Internet Among Pepsi's advertising campaigns presented in different editions of Cannes Lions, highlights this of 2022, Pepsi Code. It did so …

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Revista Merca2.0 broke the news in on Tuesday, January 27, 2026.
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