PayPal Launches Ad Networks for Small Businesses
8 Articles
8 Articles
PayPal launches Ads Manager; follows Mastercard and Amex into commerce-media push
New Delhi: PayPal has unveiled PayPal Ads Manager, a product that lets its small-business merchants monetise their own websites and apps by serving ads informed by PayPal’s transaction data. The company pitched the tool as a way for “tens of millions” of SMBs to tap high-margin retail-media revenues that were previously the preserve of large retailers. The rollout is scheduled to begin in early 2026 in the US, with the UK and Germany to follow…
How PayPal’s Ads Manager Helps Cement Its Links to Merchants - Digital Transactions
PayPal Holdings Inc. has officially launched PayPal Ads Manager, a service that allows merchants to act as their own retail media network and generate new revenue streams, PayPal says. Retail media networks are advertising platforms that allow retailers to sell ad space across the media channels they own or control, such as the Web, physical stores, and social media, to other merchants looking to reach high-intent shoppers. The new service, whic…
PayPal has just uncovered its master move: a tool called Ads Manager that will allow small businesses to become their own advertising networks and monetize the traffic of their stores. A model without initial costs or minimal commitments that has already triggered the company's action by almost 5%.
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